Perhaps the biggest advantage of a small organization is the speed it can maneuver and respond to its operating environment. Provided it has the aptitude and resources to make intelligent decisions to anticipate changes in the market, it can work its small size to its advantage against the bigger players in the industry. While it may not enjoy deeper pockets or expertise as bigger companies, as long as it streamlines and allocates its resources effectively, the player who can provide the best value to the consumer will always come out the winner.
When the market fails, there is no room for error. But the biggest error you can make, is to not even try.